13-06-2013
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PR Wire


Reliance AIMS' Cool Guru Seminar Seeks to Popularise a Career in Animation Film Making & Visual Effects

New Delhi, 5th June, 2013: The ‘Cool Guru Seminar’ organised by Reliance AIMS-Animation Infotainment & Media School, a Reliance Entertainment group company saw an overwhelming attendance at the one day event that had no entry fee. Some of the Bollywood blockbusters such as Talaash, Bombay Talkies, etc. were taken as reference point to enlighten the audience about the nuances of film making. The section/talk on the technicalities involved in creating visual effects for animated TV serials turned out to be the highlight of this event. At the end of the day, the organizers of this seminar were largely successful in driving home the fact that a career in film making & animated TV serials will be a fruitful option. 

The Cool Guru Seminar comprised largely of 12th pass students, who got an opportunity to interact and learn from the who’s who of the industry that included Mr. Viral Thakkar, Creative Head-Visual Effects, Pixion & Mr. Rahul Patil, Animation Director, Reliance MediaWorks. By envisioning the exciting world of Visual Effects and Animation, most of the students attending the event expressed their desire to pursue it as a profession.

Mr.Viral Thakkar, Creative Head-Visual Effects, Pixion said, “I felt honoured and humbled to be a part of such a unique seminar that sought to popularise visual effects and animation filmmaking as a career option. Though Visual effects has become an integral part of film making thanks to its inherent appeal; sadly it has not garnered the due attention and recognition it deserves. There is a strong need for Seminars and workshops of this kind to be organised in every city of India so that people get adequate exposure to this area of filmmaking that is creatively stimulating and effervescent.”
Mr. Rahul Patil, Animation Director, Reliance MediaWorks remarked, “The popularity of animated TV serials not only amongst kids but grown ups has augmented the need to create technically brilliant and appealing serials that not only score high on entertainment quotient but also edify important values. At Reliance AIMS, the academy aims to bridge the gap between the present training methodologies and the real industry needs to create a new breed of animation and VFX professionals. Students qualifying from our academy will be ready to take on the professional challenges and perform in real life pressure situation from day one”.

About Reliance AIMS:

RELIANCE AIMS (Animation Infotainment & Media School) is the academic arm of Reliance Animation under the aegis of Reliance Entertainment Group, India’s largest entertainment company.

Reliance AIMS is today creating Industry ready professionals through its path breaking ‘Case Study Curriculum’ which is tuned to meet the international studio expectation.   RELIANCE AIMS offers university affiliated 3 year degree in B.Sc. in Digital VFX Filmmaking and B.Sc. in Digital Animation Filmmaking, advance diploma and diploma courses along with host of independent certificate and professional courses.

Animation and VFX is among the top career choices today. The Entertainment Industry, Film Industry, Games Development, Broadcasting, Web & Internet applications, Architectural Projects, Space Research, Medical Research including fields like Marketing, Public Relations, Personnel Training and Publicity find the use of Animation and VFX. 






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