‘DRESSED TO SAVE': Turtle Festive Collection 2013
Chandigarh, 23rd August’13: Turtle, one of India’s finest men’s lifestyle brands, has unveiled their Festive Collection 2013 with the theme ‘Dressed to Save’, which focuses on saving the environment, while going to work, or on a holiday or even when celebrating festivals.
“Turtle has always been the brand with a conscience”, says Mr. Shitanshu Jhunjhunwalla (Director, Turtle Limited). “We have been engaged in the conservation and protection of turtles for a long time and recently with the launch of our eco-friendly Khadi shirts, we are not only helping save the environment, but also providing livelihood to hundreds of weavers in villages across India. Taking this ideology further, our ‘Dressed to Save’ campaign urges people not to pollute the rivers and oceans and to conserve electricity by using candles when celebrating festivals.”
“Like every year, our Festive Collection this season is quite exclusive and offers more variety than what is generally available in the market,” added Ms. Narinder Kaaur (Head of Design, Turtle Limited). “Be it the engineered printed shirts with spray highlights, cut-and-sew polos and washed tees in our Sports Club (casuals) range, or the linen and cotton shirts in crimson, burgundy, violet, sea green and neutral color palettes in the Tailor’s Mark (formals) range. Customers will love the Sports Club ensemble of smart, chic, sporty fashion in cottons, amslers, slubs, mélanges and neps, teamed with over-dyed pieces of lowers in colors of the season – olive, pink, ultramarine blue, rust, forest green and ochre. And the ultra slim-fit, front-creased trousers of Tailor’s Mark in terry-rayon, linen and blended fabrics create a sharp, lean look for men to step out in style.
“In our Soul (party-wear) range, dressy shirts in cotton satin, linens, two-tones and poplins in pastels, purples, rusty browns, pristine whites and blacks will excite customers with their smart cuts, slim-fits and exclusive designs. And an exclusive range of hand-spun, hand-woven, Limited Edition Khadi shirts in stripes, checks, plains and indigos gives a new expression to free-spirited fashion. The fact that Khadi is a versatile, eco-dyed fabric, with no two textures common, adds to its subtle elegance and sophisticated luxury.”
With the recent launch of its eyewear collection, especially in exclusive wooden frames, and footwear range soon to follow, Turtle has become a complete ‘head-to-toe’ menswear brand, offering high quality, world class products at pocket friendly prices. Not many brands offer such a wide variety of Suits, Blazers, Jackets, Shirts, Trousers, T-shirts, Denims, Gilets, Pullovers and trendy accessories like Cufflinks, Belts, Wallets, Ties, Hats, Caps, Bags, Scarves and more. Customers can check out the new collection on the e-store (www.turtleonline.in) or visit one of Turtle’s 70 exclusive outlets across India (for store locator, visit: https://www.facebook.com/turtlelimited/app_190322544333196). Turtle’s products are also available on Flipkart, Jabong, Snapdeal, HomeShop18, Shoppers Stop, Pantaloons, and Central.
The price range for the collection starts at Rs 1095 for Formal Shirts, Rs 1395 for Trousers, Rs 1595 for Denims, Rs 695 onwards for T-Shirts and Rs 125 onwards for accessories.
One of India’s finest men’s lifestyle brand, Turtle has carved a niche for itself providing formidable value and international style across a range of menswear apparel and accessories. Today, Turtle Limited has made its presence felt in 400 cities across India with over 70 exclusive Turtle and London Bridge stores. Turtle merchandise is available in over 1400 multi-brand outlets and in over 140 large format retail stores (including Shoppers Stop, Pantaloons, and Central). Turtle products are now also available on www.turtleonline.in, Jabong.com, Flipkart.com, HomeShop18.com and other leading e-shopping sites. Turtle is also among the few brands from India with a foothold in the overseas market such as Dubai, Bahrain, Muscat, Jeddah, Saudi Arabia, and Kuwait. With revenues of above Rs.125 crores, Turtle is targeting to continue growing at a CAGR of over 30% in the next few years. New product launches such as the Limited Edition KHADI collection and men’s eye-wear range have made Turtle a holistic men’s lifestyle brand. Engaged in the conservation and protection of Olive Ridley turtles in India for many years, Turtle has recently entered into a partnership with TSA (Turtle Survival Alliance) – an international organization working towards conservation of endangered species of turtles in multiple countries across the globe. Turtle Limited, founded in 1993, is a privately held company and employs over 1000 people across India. Its 30,000 sq. ft. corporate office is located in Howrah (West Bengal). For more details, visit: www.turtlelimited.com