DHL Express India announces its 2014 rate adjustments
- 9.9% average increase for Time Definite International products
- Annual increase takes into account rupee depreciation, industry-specific costs, inflation and investments in service quality
- Effective January 1, 2014
Chandigarh, 3rd October, 2013: DHL Express, the world’s leading international express services provider, today announced a general average price increase in each of the 220 countries and territories that it serves, effective January 1, 2014. In India, the average price increase for Time Definite International products will be 9.9%.
“Our pricing strategy is targeted at ensuring a sustainable value proposition for our customers. We continue to make significant investments in our global and in-country network, which offers world class delivery performance for the benefit of our customers,” said RS Subramanian, Country Manager – India, DHL Express. In 2013, DHL added capacity to air networks in all regions globally. In India, DHL has made significant investments towards strengthening the existing network and expanding the footprint across the country.
DHL’s annual rate increase is driven by the continuous investments made to support growth and improve quality and impact of inflation on input costs. "Mitigating the impact of high inflation has been a key driver behind our pricing strategy in India. We are also faced with the added pressure of the depreciating rupee. Since January 2013 the Indian rupee has depreciated by over 16% and so far DHL has absorbed costs whilst ensuring that delivery times and service quality continued to improve,” adds Subramanian.
For the express industry a significant part of the costs incurred are dollar denominated, which makes the industry sensitive to currency fluctuations. Price adjustments vary from country to country, depending on local conditions, and will apply to all customers. For more information, visit www.dhl.com.