Times OOH showcases never-before-seen Advertising & Sponsorship options at Mumbai Metro
Mumbai, February 12, 2014: In continuation with their effort to provide best-in-class opportunities to their stakeholders, Times OOH, the largest outdoor media company in India unveiled today the various advertising and sponsorship options available at Mumbai Metro One. As the only media partner holding exclusive advertising rights for Mumbai Metro, Times OOH showcased some unique sponsorship options like Stations Naming Rights, never-before-seen network of 147 units high definition digital screens, train wraps & many more. Some of the exciting advertising options available at Mumbai Metro that has the potential to elevate a brand to a new level include advertisements inside stations, customer engagement opportunity such as product promotion & mobile charging points etc. Times OOH had also arranged for a recee for their esteemed clients & Business partners at Airport Road Station to give a realistic view of the unlimited advertising options at Mumbai Metro. The glittering event held at Hotel Leela was attended by the city’s top notch media managers, advertising agencies, marketing professionals etc. Mr.Sunder Hemrajani, Managing Director, Times OOH and Abhay Mishra, CEO, Mumbai Metro One were also present.
Mr. Sunder Hemrajani, MD, Times OOH said, “Innovative advertising and sponsorship options have the potential to create a huge impact for any brand. It’s a golden opportunity for brands to take advantage of this novel advertising and sponsorship format. Imagine the wide audience base that this opportunity will present as the Mumbai Metro is slated to connect East with West.” Speaking about the significance of such a transport system, he said, “Mumbai Metro Line is an important project under the Public Private Partnership. It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the 1st time which will offer state–of-the-art coaches, and passenger convenience systems. We are delighted to be associated with this project as the exclusive media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments. We look forward to this long term association”.
Mr. Arghya Chakravarty, CEO, Times OOH said, “When it comes to out of home advertising in India, Times OOH is second to none. Our association with Mumbai Metro is a reiteration of this fact. At Mumbai Metro, we have not only utilized digital technology to the best possible extent but have brought to life OOH advertising’s inherent benefits of freshness, freedom and scale through innovative display and engagement options”.
Times OOH partnership with Mumbai Metro is for a period of 15 years during which a state-of-the-art digital network will be installed by the former.
About Mumbai Metro
Mumbai Metro One Pvt. Ltd is a Special Purpose Vehicle promoted by Reliance Infrastructure (majority stake-holder) , MMRDA, and Veolia Transport (Technical partner having worldwide experience in Metro business) to construct and operate Mumbai Metro Line I project. The project was awarded through an international competitive bidding in 2007 on a Public Private Partnership basis. Mumbai Metro Line I - Versova - Andheri - Ghatkopar corridor, will be the 1st metro of Mumbai connecting the east and west suburbs of the city; the project has been designed as per international standards with state-of-the-art air conditioned coaches, automated ticket collections systems, signaling & telecom etc.; the project construction witnessed some of the technological marvel including highest cable stayed bridge for a metro rail system in Asia and steel bridge over the busiest railway system on our planet. The metro corridor passes through one of the busiest traffic corridor cutting across the upcoming business districts of Mumbai. The new metro system will reduce the current travel time of more than 120 minutes into 21 minutes between Versova and Ghatkopar. The project has been designed to operate for more than 100 years and it will have a capacity to carry more than 9 lakh passengers per day from day one itself.
About Times OOH
Times Innovative Media Ltd (TIML) which operates its out-of-home media business under the brand, Times OOH has a presence in all media segments and their extensive properties run throughout the length and breadth of the country. They first won the advertising rights at Mumbai and Delhi Airport in 2007 and went on to win the 20-year contract to manage advertising space in T3 terminal at Delhi's Indira Gandhi International Airport in 2010 and an 11-year contract at Chhatrapati Shivaji International Airport in Mumbai in 2013. Times OOH have 1344 bus shelters in Mumbai.