OMEGA Celebrates the New Aqua Terra Collection in Miami with Guest Alessandra AmbrosioOMEGA (3:08PM)
Business Wire India
Raynald Aeschlimann, President and CEO of OMEGA & Alessandra Ambrosio
At a chic cocktail reception in a private villa on Hibiscus Island, OMEGA and guest Alessandra Ambrosio raise a glass to the Swiss watchmaker's refined new collection of timepieces.
With stunning views of the Miami skyline and OMEGA's beautiful new Seamaster collection on display, guests and media were treated to visual feasts along with their cocktails at OMEGA's special celebration of Aqua Terra. The nautical-themed event, which took place in the minimalist splendour of a private Miami villa, included a DJ to give the gathering a casual house-party atmosphere.
The new collection of Aqua Terra timepieces for men and women embrace the spirit of adventure and pay tribute to the brand's rich maritime legacy, and the ocean played a major role in OMEGA's new advertising campaign for Aqua Terra, which features Alessandra Ambrosio enjoying an idyllic summer's day on board an elegant yacht in the Med.
Welcoming the Brazilian model to the event, Raynald Aeschlimann, President and CEO of OMEGA said: "The new watches represent a combination of beauty and precision. Alessandra looks so confident at sea – and it goes without saying very beautiful – so we're very happy that she is the face of our new models".
Describing her experience of making the campaign, Alessandra Ambrosio called it "one of the fun modelling jobs I've done" and went on to say that she loved the new Aqua Terra Ladies' models: "They have a very classic refined style, but when you look closer you discover amazing feminine details".
Earlier in the day, Raynald Aeschlimann accompanied Alessandra Ambrosio on a visit to OMEGA's boutique in Miami's popular Design District, a thriving area of the city very much in step with OMEGA's drive to create more contemporary, streamlined styles.
Updated both inside and out, OMEGA has transformed the design of each new Aqua Terra timepiece with an added edge of style and a refreshing new look.
The Ladies' collection features a new symmetrical case design, to achieve a seamless integration with the feminine-styled bracelet; and a range of different dials, including mother-of-pearl, glossy or shimmer effect.
Notable changes to the Gent's collection include a teak pattern on the dial, which now runs horizontally as opposed to vertically, refined aesthetics and symmetrical case. All timepieces in the Gents' collection are certified Master Chronometers, tested at the industry's highest level.About OMEGA
OMEGA is a prestigious Swiss watchmaker and member of the Swatch Group Ltd. Since 1848, the brand has been synonymous with excellence, innovation and precision, as well as a pioneering spirit, demonstrated by conquests of the oceans and space. In fact, since 1965, the OMEGA Speedmaster has been worn on each of NASA's manned missions including all six moon landings.
In sports timekeeping, no brand is more actively involved. In addition to partnerships in golf, sailing, athletics and swimming, OMEGA has served as the Official Timekeeper at 27 Olympic Games and will continue that role until at least 2032.
OMEGA has been worn by James Bond since 1995 and its family of real-life ambassadors includes George Clooney, Nicole Kidman, Cindy Crawford, Eddie Redmayne, Daniel Craig, Rory McIlroy, Michael Phelps, Buzz Aldrin and many others.
A passionate supporter of social causes, OMEGA has strong partnerships with the GoodPlanet Foundation, as well as Orbis International and its Flying Eye Hospital.
Importantly, OMEGA has a tradition of excellence in watchmaking. Most recently, this reputation was reinforced with the introduction of Master Chronometer certification. Approved by the Swiss Federal Institute of Metrology (METAS), this standard represents the Swiss industry's highest for precision, magnetic resistance and chronometric performance.
Swatch Group, Nikunj Sharma, +91-9999349498
Miami, United States