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Thums Up Transcends Indian Boundaries in its Journey Towards Becoming the First-ever 1 Billion USD Cola Beverage Brand from India by 2020

Coca Cola India (6:42PM) 

Business Wire India

(L-R) Ishteyaque Amjad, Vice President, Public Affairs & Communication; John Murphy, President, Asia Pacific Group, The Coca-Cola Company and T. Krishnakumar, President, The Coca-Cola India and Southwest Asia

Accelerating forward towards taking Indian beverages to greater heights, Coca-Cola India announced the launch of its largest selling cola brand, Thums Up in South West Asia including Bangladesh, Nepal, Bhutan and Sri Lanka this summer.

Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993. Over the past four decades, Thums Up has grown in strength and its increasing popularity is a reflection of the love and faith placed by consumers in the brand. The brand has consistently maintained the market leadership in the NARTD beverage cola category and continues to be the largest selling cola brand in the country. Coca-Cola India team recently met Ramesh Chauhan to acknowledge his role in the success of Thums Up and seek his blessings and wishes for the journey ahead.

"Coca-Cola India is accelerating forward towards becoming a total beverage company by broadening its product portfolio and entering new product categories in India said, T. Krishnakumar, President, The Coca-Cola India and Southwest Asia. He added, "We are taking key steps towards making India the fifth largest market for Coca-Cola Company globally by giving the consumers more beverage choices. The launch of Thums Up in SWA market is a key milestone towards speeding the brand's journey to become the first home-grown billion dollar beverage brand."

Coca-Cola India recently launched Thums Up Charged, the first-ever variant of the brand to celebrate 40 successful years of Thums Up in India. Thums Up Charged is the result of Coca-Cola's steadfast commitment to innovation and offering more beverage choices to its consumers. Continuing with the same Toofani image, Thums Up 'Charged' contains the strong taste and offers extra Thunder to the consumers. As the new Thums Up Charged makes it way to shelves across India, Coca-Cola India launched a new campaign – #TakeCharge featuring ever-energetic actor and Thums Up brand ambassador - Ranveer Singh and the Tollywood superstar and brand ambassador – Mahesh Babu in South India. The company has rolled out a series of initiatives including consumer-led engagement campaigns along with exciting marketing campaigns with its brand ambassadors through digital, social, traditional, and outdoor media channels.

Thums Up believes in a unique expression of masculinity that challenges us to believe that "heroism is a choice". By personifying this, the brand has become a metaphor for uncompromising attitude or the "toofani spirit", which inspires every individual to unleash their potential and fulfil his/her own desire.About Coca-Cola in India

Coca-Cola in India is one of the country's leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk 'Almond Delight' and 'Kesar Delight', Minute Maid range of juices, FUZE Iced tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Schweppes, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on Twitter at twitter.com/CocaCola_Ind, or on Facebook.

MSL Group, Kaavya Narain, +91-9999633335
MSL Group, Vibhuti Tandon, +91-9718545253

New Delhi, Delhi, India

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