2018-02-09
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Business Wire


Hyundai Launches 'Swachh Can' Supporting Swachh Bharat Abhiyan

Hyundai Motor India Limited (10:51AM) 

Business Wire India

Mr. Y K Koo, Managing Director and CEO, Hyundai Motor India Ltd along with Hyundai Corporate Brand Ambassador, Mr. Shah Rukh Khan at the launch of aSwachh Can'Mr. Y K Koo, Managing Director and CEO, Hyundai Motor India Ltd along with Hyundai Corporate Brand Ambassador, Mr. Shah Rukh Khan at the launch of aSwachh Can'

Hyundai Motor India Limited (HMIL), the country's second largest manufacturer of passenger cars and the number one exporter since inception today launched 'Swachh Can', a portable bin for all Hyundai Cars under its new CSR Pillar for India- 'Swachh Move' supporting the nationwide campaign Swacch Bharat Abhiyan.

Launching the new CSR Pillar – 'Swachh Move', Mr Y K Koo, MD& CEO, Hyundai Motor India Ltd., said, "As a Caring manufacturer and in-line with the nationwide Clean India Movement, we have developed Swacch Can, a portable bin for all Hyundai Cars. We recently conducted a Survey of Car owners and found 98% respondents deeply care about cleanliness of outside infrastructure such as streets, roads and more than 95% respondents favored they would prefer a portable covered bin inside the car in which waste items could be conveniently disposed-off, this led us to another innovation of Swachh Can. Starting from March 1st, 2018, entire Hyundai Product line-up will come with factory-fitted Swachh Cans. I hope this Swachh Move initiative will give a big boost to the efforts of making 'Clean India' and 'Clean Indian Roads'."

Congratulating Hyundai on this initiative, Hyundai Corporate Brand Ambassador, Mr. Shah Rukh Khan said, "I admire Hyundai for their socially relevant campaigns that are so pertinent to every individual. Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement."

To reach the masses with a strong message of Clean India for keeping Indian Roads Clean, Hyundai will promote #SwachhCan across the country through distribution in all Hyundai Dealerships and Service Workshops.About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and the number one car exporter since inception in India. It currently has nine car models across segments – EON, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, CRETA & TUCSON. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC's global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 491 dealers and more than 1,304 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.

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First Partners, Poonam Tibrewal, +91-9811029543
Hyundai Motor India Ltd, Ravi Sharma, +91-9899290497
poonam@firstpartners.in
ravisharma@hmil.net

New Delhi, Delhi, India

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