Hyundai Celebrates International Women's Day with Innovative Social Media Campaign: Women#MenHyundai Motor India Limited (4:59PM)
Business Wire India
Hyundai Motor India Limited, the country's second largest manufacturer of passenger cars and the largest exporter since inception today launched Social media campaign – Women#Men to celebrate International Women's Day.
Hyundai also announced special service initiatives for its women customers. These benefits include a Do-It-Yourself Session on 10th March which will be conducted at all Hyundai dealerships and the Regional Training Centers. The session is aimed at educating women on various aspects of vehicle functioning and basic maintenance checkpoints.
Speaking about the initiative, Mr. Rakesh Srivastava, Director- Sales & Marketing, Hyundai Motor India Ltd. said, "As a responsible and caring brand, Hyundai aims to provide exceptional experience to our customers at every touch point. With more women purchasing vehicles and participating in the buying decision, Hyundai has been integrating their perspective into products and services. On the occasion of International Women's Day Hyundai will also launch an innovative social media campaign with hashtag – Women#Men to drive a larger message 'Together, Let's Say No To Gender Bias' and encourage women to be in the Driver's Seat."
As part of the ongoing special promotion, Hyundai will offer a range of special benefits for its women customers starting 8th March- 31st March 2018. These benefits will include free car pick-up and drop and a 10% discount on labor charges.
Watch the Video on:
Hyundai India YouTube channel: https://www.youtube.com/watch'v=N2OYAJnGVdw
Hyundai India Facebook: https://www.facebook.com/HyundaiIndia/videos/1622427844501634/
Hyundai India Twitter: https://twitter.com/HyundaiIndia/status/971463580796182528About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and the number one car exporter since inception in India. It currently has nine car models across segments – EON, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, CRETA & TUCSON. HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC's global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 491 dealers and more than 1,304 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.
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